Being a real estate can be tough if you can’t get enough leads of motivated sellers. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. Honestly, there isn’t. How do you track them down?
A great way to find motivated sellers is online. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Essentially, a website that you own that captures leads of motivated sellers.
How do you put an enterprise like this into action? It starts with an excellent web presence. It should demonstrate that you are a serious buyer and know how to solve their problem. It should illustrate that you have solved dilemmas for other motivated sellers. Be sure it has compelling copy writing that induces the visitor to want to give you their information. The site should contain various portals that allow them to send their property information and contact details.
Begin with an expert internet solution that you build yourself or hire someone to create. Or you could substitute a template that you’ve customized. If you modify an existing template or construct something from the ground up will take some programming and design skills. Paying someone to do it will obviously take capital. You need to make the decision about what your time is worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. Use your offline credibility kit and migrate it to an online fashion. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. There is nothing more convincing than a satisfied customer.
Use convincing sales copy to prod your visitors to complete your online forms. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He may be unequaled in the field of writing copy. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. You’ll drastically increase your leads by including a call to action on each page.
Polish it off by placing lead generators throughout the site. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.
The final step is driving targeted visitors to your site. Ads on Yahoo, Google and MSN can be an effective way to do this. This can be done with searching engine optimization and PPC. After you are getting visitors you may want to tweak your content to make it better. If it turns out that you’re not getting as many leads as you would like try having your copy critiqued for improvments. Squeeze pages and landing pages offer a great way to get a great conversion rate.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.