These other sites consider your site important enough to link to. Why? Because the engines don’t want “artificially created” (or useless) links, so there are no easy ways to build link popularity. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. Which is similar to inbound links. So, always keep that statement in mind when you consider linking or any other strategies for your Web site.
Take the time to look over their site and then suggest where a link to you might be appropriate. Search for your target keywords. Use voice instead of email to reciprocate and try contacting people by voice instead of email. This is also similar to membership. These sites should be high on your list of link targets.
Get your site listed with Yahoo; it is easier today than before with the Business Express option. Get a link in an appropriate category from an About. If you are niched or focused on one aspect of marketing, then also look to that for your directories. Also don’t request links on a public bulletin board.
If the cost increase is just a few cents, get in the top five, and your site could be found across all of Overture’s partner sites rather than only at Overture.com. Look for vertical engines and directories in your topic areas. Is there any reason WHY people should link to your site? How is your content? Even if you are not a writer, ask the writers if you can use their stuff. Actually you win twice! First, because you have a good testimonial for your product/service and second, you’ve increased your link popularity — all with one link! Make sure that the link under the testimonial opens in a new browser window so that you don’t lose that visitor to the linked site.
Contact editors and writers and let them know you are available to be used as a source in exchange for a link and always push for the bio. Sometimes this can be similar to one way link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.